My new book, Marketing Spark, is a user-friendly guide for entrepreneurs that want to do marketing better and easier, featuring templates, frameworks, tools, and step-by-step guides www.bit.ly/marketingsparkbook
Cameron Burke As Managing Director in the Technology practice of PwC Canada
– Apr 24, 12:43 PM
It's no secret that Canada has a scale-up problem. Often, we cite finite resources—talent, money, expertise—as the major barriers to scaling our tech companies at the same rate as our neighbours. Over the last 15 years, I've been the…
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Pinterest is a great place to find digital art but a terrible place to sell it. The fact that anything online is infinitely copyable makes it tough for artists to establish a sense of scarcity necessary for their work to be perceived as valuable.
Online Marketing Blog - TopRank®
– Apr 23, 10:30 PM
In a sea of the same old boring black B2B umbrellas, some marketers have unfurled their rainbow parasols and risen above the content marketing crowd. Read on to find and learn from five fresh examples of how daring to be different can lead to…
The decision by the Sri Lankan government this week to shut down the big social networks—including Facebook, WhatsApp, YouTube, and Snapchat—in the aftermath of an Easter day terrorist attack on three Catholic churches and three…
Lead generation is the number one challenge for marketers today. And it's only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There…
In 1904, the city of Barcelona received a petition for development from Eusebi Güell, an industrialist and a patron of the arts. Güell had bought a tract of land on the flank of Muntanya Pelada, or Bald Mountain, which rises above the…
The New York Times
– Feb 25, 2016, 3:30 AM
Like most 25-year-olds, Julia Rozovsky wasn't sure what she wanted to do with her life. She had worked at a consulting firm, but it wasn't a good match. Then she became a researcher for two professors at Harvard, which was interesting but lonely.