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Shel Holtz's Newsletter Archive

Happy Thanksgiving! - Wed, Nov 27 2019

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Hello and welcome to my Nuzzel newsletter! Shel Holtz (Communications. Technology. Jam music. Family. Life is good.)
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Daily Commentary
And to readers outside of the U.S., enjoy the rest of your week. I'll be back back next week.
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Alexa's voice can now express disappointment and excitement
The Verge – Jay Peters – Nov 26, 3:54 PM

You might hear a little more emotion from Alexa's vaguely-robotic voice some time soon, as Amazon announced today that developers can now have Alexa respond to questions from US users with a “happy/excited” or a…

Image not available Shel Holtz Now all it needs is Scarlett Johansson's voice.
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The New Yorker' Debuts AR Feature 'Animate Objects,' Applies New Tech To Storytelling
MediaPost – Melynda Fuller

Building on its collection of cartoons, The New Yorker unveiled a new AR feature this week called “Animate Objects.” The feature is available on the New Yorker Today app. The feature was built using Apple's ARKit. “Animate…

Image not available Shel Holtz What could be better than AR and New Yorker cartoons? I just need this to come to Android!
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Twitter will delete your account if you haven't used it for over six months
CNET – Abrar Al-Heeti – Nov 26, 2:46 PM

Log in soon to keep your account. If you're not an active Twitter user, you may want to log in soon before losing your account. The social media company on Tuesday said it'll start removing accounts for users who haven't signed in for more than six…

Image not available Shel Holtz You have been warned.
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Direct Mail Isn't Dead, Instead, It's Boosting Multichannel Campaigns
AList – Nina Aghadjanian – Nov 25, 3:00 PM

Today's reliance on digital marketing has left a once-popular channel largely forgotten: direct mail. However, contrary to popular belief, direct mail isn't dead. Instead, recent data suggest it's a powerful tool to reach target audiences with…

Image not available Shel Holtz No surprise here. The rise of digital led us to abandon traditional communication channels much too quickly and for no good strategic reason.
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Brand Posts on Instagram: Engagement and Frequency Trends
MarketingProfs – Ayaz Nanji – Nov 26

The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider. The report was based on data from an analysis of more than 7.4 million Instagram…

Image not available Shel Holtz It seems a lot of these posts were getting engagement from fake accounts that Instagram removed.
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Why Organic Influencer Marketing Beats Sponsored Content
O'Dwyer's PR News – William Comcowich

William Comcowich The cost of influencer marketing has risen dramatically over recent years, as brands have become enamored with the strategy and influencers have hiked their fees. Consider these statistics from Izea, a company that connects brands…

Image not available Shel Holtz I'm quoted in this article by William Comcowich who got the quote from THIS NEWSLETTER. (Hi, Bill!)
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Vanishing Messages Muddle E-Discovery for Attorneys, Judges
Big Law Business – Nov 22

Photographer: Patrick T. Fallon/Bloomberg Corporations and their outside counsel increasingly must decide whether to allow the use of apps that send disappearing messages, because these apps can ensnare companies in e-discovery disputes. Several…

Image not available Shel Holtz Here's another good reason for communications, IT, and Legal to work together. Ephemeral messaging apps are popular and even useful in the workplace but can cause legal headaches for companies.
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A New Study Reveals Social Media's impact on the Hiring and Firing of Employees
Inc – Marcel Schwantes

Some people prefer to keep their online identities separate from their real-world experiences, especially their professional lives. Unfortunately, many of us can't stay away from our devices. In fact, the 21st century's birth of social media has…

Image not available Shel Holtz The workplace still hasn't come to terms with social media. (Incidentally, I connect with work colleagues only on LinkedIn, never on Facebook.)
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